Behavioral Sciences | Free Full-Text | Understanding Different Types of Followers’ Engagement and the Transformation of Millennial Followers into Cosmetic Brand Evangelists
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - ScienceDirect
Full article: Does Social Media Matter? Investigating the Effect of Social Media Features on Consumer Attitudes
PDF) Introducing COBRAs
Full article: Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
PDF) Introducing COBRAs
Information | Free Full-Text | The Impact of Social Media Activities on Brand Equity
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens, 2020
Sustainability | Free Full-Text | Role of Social Media Marketing Activities (SMMAs) in Apparel Brands Customer Response: A Moderated Mediation Analysis
![PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/51772dc61f85e4ded405ee1663dc439f59c726be/17-Table1-1.png "PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar")
PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar
Intervening analysis of internet marketing between the relationship of brand awareness and online purchase decision of
JTAER | Free Full-Text | How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market
PDF) Introducing COBRAs
JOItmC | Free Full-Text | The Impact of TikTok User Satisfaction on Continuous Intention to Use the Application
Sustainability | Free Full-Text | Building Stronger Brand Evangelism for Sustainable Marketing through Micro-Influencer-Generated Content on Instagram in the Fashion Industry
Frontiers | Promotion of Internet Users' Aggressive Participation via the Mediators of Flow Experience and Identification
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations - ScienceDirect
Managing Brands in the Age of DIY-Branding: The COBRA approach | SpringerLink
THE BUILDING BLOCKS OF SOCIAL BRANDS
