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The Drum on Twitter: "MARKETING INSIGHTS: To get a complete view of your marketing, take a unified view - combining Marketing Mix Modelling (MMM) and Multi-Touch Attribution (MTA) https://t.co/Px8Pef6ezk #spon https://t.co/BgsMKt8dCa" /
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Understanding the difference between Digital Attribution and Media Mix Modeling | by Ben Hinson | Medium
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