Why Social Media Marketing is the New Word-of-Mouth
Word of Mouth Marketing and Social Media
![PDF] THE IMPACTS OF ELECTRONIC WORD OF MOUTH IN SOCIAL MEDIA ON CONSUMERS` PURCHASE INTENTIONS | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/e3f4b7928d2c60bcabf48372ffa2f9b85fc8152c/8-Figure2-1.png "PDF] THE IMPACTS OF ELECTRONIC WORD OF MOUTH IN SOCIAL MEDIA ON CONSUMERS` PURCHASE INTENTIONS | Semantic Scholar")
PDF] THE IMPACTS OF ELECTRONIC WORD OF MOUTH IN SOCIAL MEDIA ON CONSUMERS` PURCHASE INTENTIONS | Semantic Scholar
ASK THE EXPERT: How to harness the power of word of mouth
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